Our new logo represents the evolution of our old Animal Protection Voters logo to an identity that more closely matches our brand today. A brand that reflects our personality: strong, determined, fearless, compassionate, and enduring.
The flag was replaced by a single, powerful, symbolic animal icon…the coyote — looking towards the future, while safe and protected within the state (outline) of New Mexico. The coyote also represents one of our biggest wins for wildlife in New Mexico: the passage of SB 76 in 2019, a bill that bans coyote killing contests statewide.
The new logo now closely matches that of our programmatic arm, Animal Protection New Mexico, the organization with which we work so closely to accomplish so much for New Mexico’s animals and the people who care about them.
To see Animal Protection New Mexico’s new logo, visit apnm.org/newlogo.
